In today’s world, you cannot ignore the relevance of Social Media to business growth. Social Media allows you share and interact with information across a wide audience reach. It involves the use of a blog, Facebook, Twitter, LinkedIn, Instagram, Google+, Snapchat to mention a few.
Building a presence for your business on Social Media opens you to multiple benefits, some of which are:
- A wider reach.
- It is cost effective.
- Encourage a two-way communication, which means you can easily get feedback on your product or service.
- You can share a lot within a short time.
A major challenge for businesses planning to use Social Media is visibility and engagement. We will be showing you how you can effectively solve this problem.
Every social media platform has one thing in common, and that is content. It is the first thing to consider when you talk about visibility. Content here includes:
- Pictures (including memes and infographics)
Usually, your aims are visibility, engagement and ultimately generating business leads. To get to that point, you will need to create content that will be of interest to your target audience. Your content should:
Inspire a community:
Communities grow content when it is created to support their objectives.
Reinforce a belief:
You can also create content around a popular belief that is widely accepted.
Go against a popular belief:
Advocate against a popular belief with valid points.
Start or renew a passionate discussion:
There are issues your target audience is passionate about, you can begin a discussion on any one of them to drive conversations.
Be in someone else’s financial interest:
Promoting another business on social media is a way to promote yours.
Make you look smart or important:
Content on facts that show your abilities, work and rare information proves you are a thought leader in your industry.
Sway group discussions:
Creating content that spurs the reader into action should also be employed, such can come in form of questions.
In addition, you can consult some online tools for content ideas. These tools can combine keywords, pull together recent news in your industry and suggest topic ideas based on popular topics. They include Hubspot blog ideas generator, Builtvisible Content strategy helper, and Blog post ideas generator from buildyourownblog.
Finally, successful social media content creation takes practice; try and try again until you achieve your goals. Taking it further, you will need to employ the right strategies for visibility and growth on these platforms, click on the link to know the strategies that must be used.
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