Category: ‘Business’

Co-creation as a driver for innovation

The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more

The right organizational strategy to drive innovation: The Whirlpool Story

Understanding the idea of innovation in itself will allow one to objectively appreciate its benefit to an organization. Innovation is much broader than one would imagine; it should not be limited to creating enhanced service, disruptive technology or a new product as Loewe & Dominiquini explains. We have decided to focus on a company called […] Read more

Social Media Strategies for Visibility and Growth

Social Media Marketing is great when you have the right strategy. Without one, you will wonder how other organisations grow their audience without resorting to buying followers – which is not advisable since it will not translate to relevant engagement and leads. The essence of growing visibility is to drive awareness and sales of your […] Read more

Tips for Successful Social Media Content Creation

In today’s world, you cannot ignore the relevance of Social Media to business growth. Social Media allows you share and interact with information across a wide audience reach. It involves the use of a blog, Facebook, Twitter, LinkedIn, Instagram, Google+, Snapchat to mention a few. Building a presence for your business on Social Media opens […] Read more

Top Tweets on #DesignManagement

Design Management organizes the design process at a corporate level. In other words, there is no Design Management without business, people, and processes. It is the synergy and collaboration between business objective and design value to drive competitive advantage. In order to create an environment of innovation; a lot of businesses has over the years […] Read more

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The role of design in shaping voting experience

Design plays a vital role in creating better experiences and systems that will improve people, things, and processes. Design has largely evolved in discipline but has stayed true to the sole aim of breaking down and solving problems. One way to see design’s influence on things, people and processes is in the voting experience. The […] Read more

The Secret of Creative Thinking

Maya Angelou, the iconic word artist and poet once said you can’t use up creativity, the more you use, the more you have.  Now I hear you say, ‘okay, that’s fine but here’s where the problem lies….I got nothing! Zero creative genes! I’m not the creative type. The truth is as long as you are […] Read more

Ways to Build and Sustain Brand Value

Brand value is the number of times promises are kept by an organisation. It increases over time based on customers’ satisfaction. It is the brand value that eventually gives meaning to any slogan. This article will discuss the ways to build brand value and sustain it The following steps can be considered when building brand […] Read more

10 Ways to Unleash Your Creativity in the Work Place

Creativity is the soul of business. It is essential for relevancy and resource productivity. Creativity is one of the most crucial factors to long-term business success. A company that fails to innovate and adapt may very soon find itself obsolete, while those that evolve and diversify can tap into profitable new markets.

They’re here now, what next?

Getting people to gain adequate knowledge of your product or service to influence purchase and ultimately become loyal customers is just the beginning of the entire business process. It is the starting point of the journey you have just embarked on. Most organizations spend a huge amount of money and marketing on creating strategies to […] Read more

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