Knowledge

Co-creation as a driver for innovation

The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more

Two Ways Governments Can Use Design to Improve Efficiency

Governments face enormous challenges when it comes to meeting the needs of its citizens. Sometimes, It may just also be that the citizens tend to expect more from their government irrespective of some challenges that they may be facing. Notwithstanding, there is a midway to anticipating and closing this gap, and this can be achieved […] Read more

The right organizational strategy to drive innovation: The Whirlpool Story

Understanding the idea of innovation in itself will allow one to objectively appreciate its benefit to an organization. Innovation is much broader than one would imagine; it should not be limited to creating enhanced service, disruptive technology or a new product as Loewe & Dominiquini explains. We have decided to focus on a company called […] Read more

3 Phases to Working with Users to Develop Better Solutions

The aim of satisfying users is at the heart of every organisation’s effort when creating a new product, modifying an existing one or delivering on its service promise. While this is true, it has increasingly become imperative to start with the people and working the process through to developing a solution, which may be modified […] Read more

Creative Turf creates a whole new fun experience for SHP: A Human-Centered Approach

According to a survey carried out in 2003 by the Federal Ministry of Education in collaboration with the Federal Ministry of Health, WHO & UNICEF on the state of School Health in Nigerian Schools, 1 out of 5 pupils did not have normal vision and about the same number also had subnormal hearing. For the […] Read more

The Value of Design Management in Business

With issues like climate change, sustainability, technological innovation, customers increasingly sharing their experience online, there is a need for forward-thinking organisations to adopt innovative ways to solve problems. This is where Design Management(DesM) comes in. Design management connects ideas to markets, defining them and shaping them to become practical and attractive proposals for customers. There […] Read more

How Design Thinking Can Solve Design Problems For The 21st Century Company

Organizations can step change all aspects of innovation through design, and this is where design thinking plays a vital role. Klaudia Kotchka, VP Design Innovation and Strategy for P&G goes on to say that “…when you need disruption, when market dynamics are changing, when new sources of growth are needed – companies that focus on […] Read more

Social Media Strategies for Visibility and Growth

Social Media Marketing is great when you have the right strategy. Without one, you will wonder how other organisations grow their audience without resorting to buying followers – which is not advisable since it will not translate to relevant engagement and leads. The essence of growing visibility is to drive awareness and sales of your […] Read more

Tips for Successful Social Media Content Creation

In today’s world, you cannot ignore the relevance of Social Media to business growth. Social Media allows you share and interact with information across a wide audience reach. It involves the use of a blog, Facebook, Twitter, LinkedIn, Instagram, Google+, Snapchat to mention a few. Building a presence for your business on Social Media opens […] Read more

Top Tweets on #DesignManagement

Design Management organizes the design process at a corporate level. In other words, there is no Design Management without business, people, and processes. It is the synergy and collaboration between business objective and design value to drive competitive advantage. In order to create an environment of innovation; a lot of businesses has over the years […] Read more

1 2 3