Tags: ‘brand value’

Co-creation as a driver for innovation

The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more

Ways to Build and Sustain Brand Value

Brand value is the number of times promises are kept by an organisation. It increases over time based on customers’ satisfaction. It is the brand value that eventually gives meaning to any slogan. This article will discuss the ways to build brand value and sustain it The following steps can be considered when building brand […] Read more

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