The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more
Governments face enormous challenges when it comes to meeting the needs of its citizens. Sometimes, It may just also be that the citizens tend to expect more from their government irrespective of some challenges that they may be facing. Notwithstanding, there is a midway to anticipating and closing this gap, and this can be achieved […] Read more
The aim of satisfying users is at the heart of every organisation’s effort when creating a new product, modifying an existing one or delivering on its service promise. While this is true, it has increasingly become imperative to start with the people and working the process through to developing a solution, which may be modified […] Read more
Maya Angelou, the iconic word artist and poet once said you can’t use up creativity, the more you use, the more you have. Now I hear you say, ‘okay, that’s fine but here’s where the problem lies….I got nothing! Zero creative genes! I’m not the creative type. The truth is as long as you are […] Read more
At the centre of the value creation process is user experience. User experience helps us transcend beyond solving the aesthetic satisfaction of a product in the consumer’s mind to actually fulfilling a latent need. The entire user experience journey covers a larger gamut of satisfaction and touch point as it pertains to the user.
Designing for the purpose of social innovation is a vital role the designer has to play in society. It involves the interplay between design and society by promoting human wellbeing. Amongst other aspects of our business, Social Design plays is at the core of how we provide change through design as well as contributing to […] Read more
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