Tags: ‘Experience’

The Value of Design Management in Business

With issues like climate change, sustainability, technological innovation, customers increasingly sharing their experience online, there is a need for forward-thinking organisations to adopt innovative ways to solve problems. This is where Design Management(DesM) comes in. Design management connects ideas to markets, defining them and shaping them to become practical and attractive proposals for customers. There […] Read more

Ways to Build and Sustain Brand Value

Brand value is the number of times promises are kept by an organisation. It increases over time based on customers’ satisfaction. It is the brand value that eventually gives meaning to any slogan. This article will discuss the ways to build brand value and sustain it The following steps can be considered when building brand […] Read more

Top Tweets on #UserExperience #UX

At the centre of the value creation process is user experience. User experience helps us transcend beyond solving the aesthetic satisfaction of a product in the consumer’s mind to actually fulfilling a latent need. The entire user experience journey covers a larger gamut of satisfaction and touch point as it pertains to the user.

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