Tags: ‘Innovation’

Co-creation as a driver for innovation

The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more

The right organizational strategy to drive innovation: The Whirlpool Story

Understanding the idea of innovation in itself will allow one to objectively appreciate its benefit to an organization. Innovation is much broader than one would imagine; it should not be limited to creating enhanced service, disruptive technology or a new product as Loewe & Dominiquini explains. We have decided to focus on a company called […] Read more

The Secret of Creative Thinking

Maya Angelou, the iconic word artist and poet once said you can’t use up creativity, the more you use, the more you have.  Now I hear you say, ‘okay, that’s fine but here’s where the problem lies….I got nothing! Zero creative genes! I’m not the creative type. The truth is as long as you are […] Read more

Ways to Build and Sustain Brand Value

Brand value is the number of times promises are kept by an organisation. It increases over time based on customers’ satisfaction. It is the brand value that eventually gives meaning to any slogan. This article will discuss the ways to build brand value and sustain it The following steps can be considered when building brand […] Read more

10 Ways to Unleash Your Creativity in the Work Place

Creativity is the soul of business. It is essential for relevancy and resource productivity. Creativity is one of the most crucial factors to long-term business success. A company that fails to innovate and adapt may very soon find itself obsolete, while those that evolve and diversify can tap into profitable new markets.

Social Design – What does it really mean?

Our immediate living space is a microcosm of the bigger community and are both being affected by lack of amenities, structures and facilities which has mostly stunted overall wellbeing most especially in the developing world. Albeit, this imminent lack, it is the role of every stakeholder in the society to provide his or her quota […] Read more

Top Tweets on #SocialDesign

Designing for the purpose of social innovation is a vital role the designer has to play in society. It involves the interplay between design and society by promoting human wellbeing. Amongst other aspects of our business, Social Design plays is at the core of how we provide change through design as well as contributing to […] Read more

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