Tags: ‘value’

Co-creation as a driver for innovation

The traditional approach to innovation of working inside-out is phasing out fast as more people see the benefits of approaching it from an outside-in perspective. Organisations are more immersed in the minds of consumers when they adopt an outside-in approach as they move away from a company-centric perspective that views consumers as passive outsiders. With […] Read more

Creative Turf creates a whole new fun experience for SHP: A Human-Centered Approach

According to a survey carried out in 2003 by the Federal Ministry of Education in collaboration with the Federal Ministry of Health, WHO & UNICEF on the state of School Health in Nigerian Schools, 1 out of 5 pupils did not have normal vision and about the same number also had subnormal hearing. For the […] Read more

The role of design in shaping voting experience

Design plays a vital role in creating better experiences and systems that will improve people, things, and processes. Design has largely evolved in discipline but has stayed true to the sole aim of breaking down and solving problems. One way to see design’s influence on things, people and processes is in the voting experience. The […] Read more

The Secret of Creative Thinking

Maya Angelou, the iconic word artist and poet once said you can’t use up creativity, the more you use, the more you have.  Now I hear you say, ‘okay, that’s fine but here’s where the problem lies….I got nothing! Zero creative genes! I’m not the creative type. The truth is as long as you are […] Read more

Ways to Build and Sustain Brand Value

Brand value is the number of times promises are kept by an organisation. It increases over time based on customers’ satisfaction. It is the brand value that eventually gives meaning to any slogan. This article will discuss the ways to build brand value and sustain it The following steps can be considered when building brand […] Read more

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